The customer:

The Staatliche Lotterie-Einnahme Günther is one of the largest lottery providers in Germany and is one of the leading sources of income in the lottery groups NKL and SKL.

The project:

Development of a marketing and sales strategy to optimise existing, as well as, gaining new target groups; development of intensification methods in the field of customer retention / customer relationship management including data warehousing conception.

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