The customer:

Loyalty Marketing, Inc. is a 100% subsidiary of the Mitsubishi Corporation. It was founded in order to successfully establish an attractive multi-partner loyalty program in Japan.

The project:

• Generation of valuable insights about best-practice examples in Germany for multi-partner loyalty programs in order to get useful impulses for the successful implementation of a multi-partner program in Japan

Objectives and results:

• Overview of the German loyalty market in general and specifically its multi-partner programs
• Presentation of functionalities of multi-partner programs & their successful operation (earn, burn, communication etc.) 
• Demonstration of effects of multi-partner programs (loyalty effect, cross-selling etc.)
• Presentation of success factors for setting up, operating and further developing a multi-partner program
• Guided tour of selected Point of Sales (PoS) of partners within the programs to analyze PoS program communication
• Presentation with valuable insights of the German market for multi-partner programs
• Extensive folder with best-practice examples for efficient and targeted program communication
• Documentation of best-practice examples for effective PoS communication at selected partner PoS
• Profitable insights in best-practice examples of German multi-partner loyalty programs
• Generation of new ideas and approaches for solution of current challenges in setting up the program in Japan

Interested in learning more? Feel free to contact us for further information.