The customer:
T-Online.at is one of the leading internet service providers in Austria and offers more "adventure" in connection with the internet. T-Online has been active in Austria in offering narrowband and broadband access as well as portal services since autumn 1999. The comprehensive portal provides editorial offers as well as dynamic and interactive content services such as Live Streaming and Live Chats. T-Online Austria is a 100% subsidiary of German T-Online International AG.
The project:
Client Vela, in the context of the analysis and target definition phase, carries out a detailed business, customer and competition analysis. This is the basis for the development and introduction of a comprehensive CRM strategy, aiming at comprehensive customer acquisition, intensification and retention.